In recent times, due to substantial advances in mobile devices, network technologies, and wireless services, the market has been experiencing increased interest from market players and consumers in mobile services and wireless applications. Following global trends and consumer needs and preferences, businesses are extending their presence in mobile services through mobile apps. Given the attention that mobile applications have received in recent years, it is also expected that investments and time dedicated to mobile application deployment will increase. It is not surprising that, over time, the business world has to focus its attention on mobilizing business applications in order to promote and maintain competitiveness. From the user’s point of view, the interest and expectation of mobile services are diverse and extend in the direction of using wireless services as routine. This tendency is supported by the fact that wireless devices are easy to use, portable, can be taken ...